Today, less than 40% of new mothers worldwide exclusively breast-feed their infants to six months, as recommended by the World Health Organization (WHO), Reuters reports. WHO believes that if lactation support was offered earlier and made better worldwide and the rate of exclusively breast-feeding mothers therefore rose to 90%, that 1.3 million children's lives a year would be saved. WHO's recommendation is that mothers begin nursing their infants within one hour after birth and breast-feed exclusively to six months.