Wednesday, March 17, 2010

Thought for Food

"We need you not just to tweak around the edges, but to entirely rethink the products that you're offering, the information that you provide about these products and how you market those products to our children.

We can build shiny new supermarkets on every block, but we need those supermarkets to actually provide healthy options at prices people can afford. And we can insist that our schools serve better food, but we need to actually produce that food. And we can give parents all the information in the world, but they still won't have time to untangle labels filled with 10-syllable words or do long division with these portion sizes. And that's really where you come in.

This isn't about finding creative ways to market products as healthy. As you know, it's about producing products that actually are healthy -- products that can help shape the health habits of an entire generation.

If there is anyone here who can sell food to our kids, it's you. You know what gets their attention. You know what makes that lasting impression. You know what gets them to drive their parents crazy in the grocery store. And I'm here today to ask you to use that knowledge and that power to our kids' advantage."

-Michelle Obama, speaking to the Grocery Manufacturers Association on Tuesday (The Washington Post)